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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
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The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark; Oghazi, Pejvak; Hultman, Magnus; … - In: Journal of business research : JBR 144 (2022), pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
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The antecedents of relationship marketing and customer loyalty : a case of the designed fashion product
Bui Thanh Khoa - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 195-204
Persistent link: https://www.econbiz.de/10012667283
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Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
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Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush; Rousta, Alireza - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
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Dealer loyalty and brand loyalty : united or divided?
Holmes, Gary R.; Pettijohn, Charles E.; Mitra, Subhro - In: Journal of marketing channels : distribution systems, … 26 (2020) 4, pp. 263-275
Persistent link: https://www.econbiz.de/10012385203
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A systematic mapping study on customer loyalty and brand management
Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21
Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable …
Persistent link: https://www.econbiz.de/10012127012
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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Garuda Indonesia airlines : providing emotional experience to retain customer loyalty
Andreani, Fransisca; Devina, Ria - In: Journal of international economic review 12 (2019) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10012266101
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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012269062