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31
Social media
marketing
and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
32
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
33
The antecedents of relationship
marketing
and customer loyalty : a case of the designed fashion product
Bui Thanh Khoa
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 195-204
Persistent link: https://www.econbiz.de/10012667283
Saved in:
34
Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis
;
Ebrahimi, Pejman
- In:
European journal of international management : EJIM
16
(
2021
)
3
,
pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
Saved in:
35
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
36
Dealer loyalty and brand loyalty : united or divided?
Holmes, Gary R.
;
Pettijohn, Charles E.
;
Mitra, Subhro
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
4
,
pp. 263-275
Persistent link: https://www.econbiz.de/10012385203
Saved in:
37
A systematic mapping study on customer loyalty and brand management
Moretta Tartaglione, Andrea
;
Cavacece, Ylenia
;
Russo, …
- In:
Administrative Sciences : open access journal
9
(
2019
)
1/8
,
pp. 1-21
Customer loyalty is a topic of great interest for
marketing
scholars due to its importance in gaining sustainable …
Persistent link: https://www.econbiz.de/10012127012
Saved in:
38
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
39
Garuda Indonesia airlines : providing emotional experience to retain customer loyalty
Andreani, Fransisca
;
Devina, Ria
- In:
Journal of international economic review
12
(
2019
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012266101
Saved in:
40
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
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