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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Understanding the impact of online reviews on customer choice : a probability discounting approach
Fagerstrøm, Asle; Ghinea, Gheorghita; Sydnes, Lars - In: Psychology & marketing 33 (2016) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10011433862
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin; Liu, Chih-Hsing; Tu, Jin-Hua - In: Journal of air transport management 53 (2016), pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
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Competitive marketing strategies for buying organic food
Leelakulthanit, Orose - In: International journal of applied business and economic … 14 (2016) 1, pp. 141-154
Persistent link: https://www.econbiz.de/10011547355
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What are your signature stories?
Aaker, David A.; Aaker, Jennifer L. - In: California management review 58 (2015/2016) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
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Word of mouth impulses boost Wines of Germany : a case study
Schulz, Frank R. - In: Successful social media and ecommerce strategies in the …, (pp. 55-73). 2016
Persistent link: https://www.econbiz.de/10011558846
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Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.; Forbes, Sharon L. - In: Successful social media and ecommerce strategies in the …, (pp. 115-132). 2016
Persistent link: https://www.econbiz.de/10011558850