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Measuring the impact of corporate reputation on stakeholder behavior
Schwaiger, Manfred; Raithel, Sascha; Rinkenburger, Richard - In: Corporate reputation : managing opportunities and threats, (pp. 61-86). 2011
Persistent link: https://www.econbiz.de/10009011405
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Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value
Raithel, Sascha; Scharf, Sebastian M.; Taylor, Charles … - In: Measurement and research methods in international marketing, (pp. 115-139). 2011
Persistent link: https://www.econbiz.de/10009377921
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Introduction: measurement and research methods in international marketing
Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles Raymond - In: Measurement and research methods in international marketing, (pp. 3-7). 2011
Persistent link: https://www.econbiz.de/10009377935
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Ein dynamischer Ansatz zur Kontrolle der Imagewirkung von Werbemaßnahmen
Schwaiger, Manfred - 1996
Der folgende Beitrag stellt einen Ansatz zur dynamischen Kontrolle von Imageveränderungen vor. Als Datenbasis dienen die zu verschiedenen Zeitpunkten erhobenen Ausprägungen zu ordinal skalierten Merkmalen, wie sie zur Erstellung von Eigenschaftsprofilen häufig vorliegen. Anstelle der...
Persistent link: https://www.econbiz.de/10009159673
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Kommunikationsmanagement in großen und mittelständischen Unternehmen
Schwaiger, Manfred; Jeckel, Peter; Saffert, Volker - 1995
Persistent link: https://www.econbiz.de/10009159676
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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The effects of corporate reputation perceptions of the general public on shareholder value
Raithel, Sascha; Schwaiger, Manfred - In: Strategic management journal 36 (2015) 6, pp. 945-956
Persistent link: https://www.econbiz.de/10011343579
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The value-relevance of corporate reputation during the financial crisis
Raithel, Sascha; Wilczynski, Petra; Schloderer, Matthias P. - In: The journal of product & brand management 19 (2010) 6, pp. 389-400
Persistent link: https://www.econbiz.de/10008772555
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A comparative study of corporate reputation between China and developed Western countries
Zhang, Yang; Schwaiger, Manfred - In: Handbook of research on international advertising, (pp. 353-375). 2012
Persistent link: https://www.econbiz.de/10009513907
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On the value relevance of customer satisfaction : multiple drivers and multiple markets
Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian M. - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-525
Persistent link: https://www.econbiz.de/10009566399