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Music congruity effects on product memory, perception, and choice
North, Adrian C.; Sheridan, Lorraine P.; Areni, Charles … - In: Journal of retailing 92 (2016) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
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How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin; Myszkowski, Nils; Davila, Andrès; … - In: The journal of consumer marketing 32 (2015) 6, pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2016
We study targeted information in a duopoly model with differentiated products, allowing for consumers with limited attention. The presence of inattentive consumers incentivizes firms to behave as if they were mass-advertisers, despite their ability to direct their messages precisely towards...
Persistent link: https://www.econbiz.de/10011508048
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.; Strong, Carolyn A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
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How Chinese young consumers respond to gendered advertisement
Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Do investors show an attentional bias toward past performance? : an eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses
Hüsser, Andreas; Wirth, Werner - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10010497766
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Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.; Ashley, Christy - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
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The state of the art of advertising from the consumers' perspective : a generational approach
Cheung, Lily; Harker, Debra; Harker, Michael - In: The marketing review 8 (2008) 2, pp. 125-146
Persistent link: https://www.econbiz.de/10003720881