Narrow search
Showing 121 - 130 of 171,197
Cover Image
Healthy and unhealthy food in Italian television ads for adults and children
Puggelli, Francesca Romana; Bertolotti, Mauro - In: Young consumers : insight and ideas for responsible … 15 (2014) 1, pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Cover Image
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.; Stipp, Horst - In: Journal of advertising research 53 (2013) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Cover Image
Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro; Reinares, Ricardo - In: JMM : the international journal on media management 15 (2013) 3, pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
Cover Image
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Cover Image
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Psychology & marketing 31 (2014) 3, pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Cover Image
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Cover Image
Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Cover Image
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong; Leng, Ho Keat - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Cover Image
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Cover Image
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892