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Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - 2015
Persistent link: https://www.econbiz.de/10011336562
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How effective is location-targeted mobile advertising?
Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
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Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
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The impact of brand rating dispersion on firm value
Luo, Xueming; Raithel, Sascha; Wiles, Michael A. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415
Persistent link: https://www.econbiz.de/10009755683
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Mit der Zeit immer bequemer
Luo, Xueming; Kanuri, Vamsi K.; Andrews, Michelle - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 4, pp. 16-17
Persistent link: https://www.econbiz.de/10009722363
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Reciprocity in corporate social responsibility and channel performance : do birds of a feather flock together?
Luo, Xueming; Zheng, Qinqin - In: Journal of business ethics : JOBE 118 (2013) 1, pp. 203-213
Persistent link: https://www.econbiz.de/10010233751
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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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Make the most of a polarizing brand
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard business review : HBR 91 (2013) 11, pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
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How does CEO tenure matter? : the mediating role of firm-employee and firm customer relationships
Luo, Xueming; Kanuri, Vamsi K.; Andrews, Michelle - In: Strategic management journal 35 (2014) 4, pp. 492-511
Persistent link: https://www.econbiz.de/10010340124
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Bequeme Rabattjäger
Fang, Zheng; Luo, Xueming; Andrews, Michelle; Phang, … - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 7, pp. 11
Persistent link: https://www.econbiz.de/10010366762