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1
Navigating the digital landscape : how e-marketing and product attractiveness shape company reputation from a customer-centric perspective
Mkalaf, Khelood A.
;
Kadhum, Amer A.
;
Al-Hadeethi, Rami …
- In:
Journal of contemporary marketing science
7
(
2024
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10015052472
Saved in:
2
Perceived
credibility
information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.
;
Octoyuda, Edgar
;
Silalahi, Andri …
- In:
International journal of business
28
(
2023
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
Saved in:
3
The effects of corporate social responsibility and online reputation on consumer decisions
Elsaid, Abdel Moneim M. K.
;
Knight, Michael B.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 339-354
Persistent link: https://www.econbiz.de/10003543561
Saved in:
4
Credibility
cues in online shopping : an examination of corporate
credibility
, retailer reputation, and product review
credibility
Kim, Sojung
;
Choi, Sejung Marina
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 217-236
Persistent link: https://www.econbiz.de/10009576339
Saved in:
5
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
6
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu
;
Shivaprasad H. N.
- In:
Decision : official journal of Indian Institute of …
48
(
2021
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
Saved in:
7
Co-branding : the effects of e-tailer and delivery carrier familiarity on price and e-tailer perceptions
Stokes, Amy
;
Jensen, Thomas D.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008900886
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8
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
9
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
10
Direct and indirect effects of perceived risk and website reputation on purchase intention : a mediating role of online trust
Tangmanee, Chatpong
;
Rawsena, Chayanin
-
2016
Persistent link: https://www.econbiz.de/10011588278
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