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The design and efficiency of loyalty rewards
Caminal, Ramón - In: Journal of economics & management strategy : JEMS 21 (2012) 2, pp. 339-371
Persistent link: https://www.econbiz.de/10009548727
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Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell; Morgan, Robert M. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10009524670
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An approach to develop effective customer loyalty programs : the VIP program at T&T Supermarkets Inc.
Ho, Richard; Huang, Leo; Huang, Stanley; Lee, Tina; … - In: Managing service quality : MSQ ; an international journal 19 (2009) 6, pp. 702-720
Persistent link: https://www.econbiz.de/10009525045
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Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 256-276
Persistent link: https://www.econbiz.de/10009259722
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Die Bedeutung des Kundenclubs und der Kundenkarte als multifunktionale Instrumente der Kundenbindung : eine kritische Analyse
Eilart, Susanne - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009261260
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
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Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K. - In: Issues of business and law 4 (2012), pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
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Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152