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Entrepreneurial marketing and the role of information : evidence from young service ventures

Schulte, Reinhard; Eggers, Fabian - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 56-74

Persistent link: https://www.econbiz.de/10003919074

The marketing/entrepreneurship interface : a report on the "Charleston Summit"

Hansen, David J.; Eggers, Fabian - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10008798473

Entrepreneurial Marketing : zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen

Eggers, Fabian; Kraus, Sascha; Filser, Matthias - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 57 (2009) 3/4, pp. 187-217

Persistent link: https://www.econbiz.de/10003962037

Growing young SMEs in hard economic times : the impact of entrepreneurial and customer orientations ; a qualitative study from Silicon Valley

Eggers, Fabian; Kraus, Sascha - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 99-111

Persistent link: https://www.econbiz.de/10008987937

Brand communities for market trend discovery : a study to advance entrepreneurial marketing research

Bhatli, Dhruv; Eggers, Fabian; Gundolf, Katherine - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 422-435

Persistent link: https://www.econbiz.de/10009577151

Diskussionslinien der Entrepreneurial Marketing-Forschung : Ergebnisse einer Zitationsanalyse

Kraus, Sascha; Eggers, Fabian; Harms, Rainer; Hills, … - In: Entrepreneurial marketing, (pp. 27-58). 2011

Persistent link: https://www.econbiz.de/10009379630

Where have all the flowers gone? : forecasting green trends in the automobile industry with a choice-based conjoint adoption model

Eggers, Felix; Eggers, Fabian - In: Technological forecasting & social change : an … 78 (2011) 1, pp. 51-62

Persistent link: https://www.econbiz.de/10009303070

The impact of brand authenticity on brand trust and SME growth : a CEO perspective

Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348

Persistent link: https://www.econbiz.de/10009771741

Implications of customer and entrepreneurial orientations for SME growth

Eggers, Fabian; Kraus, Sascha; Hughes, Mathew; Laraway, Sean - In: Management decision : MD 51 (2013) 3, pp. 524-546

Purpose: The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness and risk‐taking) impact the growth of SMEs....

Persistent link: https://www.econbiz.de/10009732982

The entrepreneurial marketing domain : a citation and co-citation analysis

Kraus, Sascha; Filser, Matthias; Eggers, Fabian; Hills, … - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10009660962