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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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Is your brand a one-night stand? : managing consumer-brand relationships
Neudecker, Niels; Hupp, Oliver; Stein, Alexandra; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 22-33
Persistent link: https://www.econbiz.de/10010256434
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent - In: Journal of business strategy 35 (2014) 5, pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
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The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon; Roth, Martin S.; Madden, Thomas Justin; … - In: Tourism management : research, policies, practice 47 (2015), pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Silent communication : a challenge to established marketing communication practice
Strandvik, Tore; Finne, Åke - 2010
Persistent link: https://www.econbiz.de/10003921036
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Airline marketing and management
Shaw, Stephen - 2011 - 7th. edition
Persistent link: https://www.econbiz.de/10009387966
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Secrets of the marketing masters : what the best marketers do, and why it works
Martin, Dick - 2009
Persistent link: https://www.econbiz.de/10003800504