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Consumer-brand relationship development in the automotive market : an integrative model

Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340

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The mediation role of brand trust and satisfaction between brand image and loyalty

Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862

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Brand Community Management : Eine empirische Analyse am Beispiel der Automobilbranche

Hartleb, Vivian - 2009

und Problemstellung -- Begriffliche Grundlagen und Forschungsstand -- Theoretische und konzeptionelle Grundlagen -- Methodische Grundlagen und empirische Ergebnisse -- Implikationen für Wissenschaft und Praxis -- Schlussbetrachtung.

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The effects of brand relationships on justice perceptions in service recovery

Gonçalves Filho, Cid; Kiefer, Kip; Fetscherin, Marc; … - In: Journal of consumer marketing 40 (2023) 3, pp. 315-327

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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector

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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube

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Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry

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The role of customer engagement in cultivating relationships with automotive Facebook brand pages

de Silva, Thanuka Mahesha - 2021

The study aims to provide a theoretical framework of how information, entertainment, and social interaction value associated with automotive Facebook brand pages in Sri Lanka (FBPs) influence customer engagement behaviors (CEBs), and further, how CEB is likely to result in FBP-specific...

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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

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