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Managing public relations and brand image through social media

Singh, Anurag (ed.); Duhan, Punita (ed.) - 2016

"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to...

Persistent link: https://www.econbiz.de/10011728536

Marketing für Krankenhäuser und Reha-Kliniken : Marktorientierung & Strategie, Analyse & Umsetzung, Trends & Chancen

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The persuasion industries : the making of modern Britain

McKevitt, Steven - 2018 - First edition

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Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification

Balmer, John M.T. - 2006

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and …-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be … highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate …