Narrow search
Showing 91 - 100 of 193,382
Cover Image
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Cover Image
Marketing in social innovations targeted at healthcare
Hanuláková, Eva; Daňo, Ferdinand; Kukura, Marek; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 90-107
Persistent link: https://www.econbiz.de/10013161995
Cover Image
Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business strategy and the environment 31 (2022) 3, pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
Cover Image
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Cover Image
Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
Cover Image
Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Cover Image
Consumer education and food waste : an example of the bakery market : the case of young consumer
Wojciechowska-Solis, Julia; Śmiglak-Krajewska, Magdalena - In: European research studies 23 (2020) 5, pp. 89-96
Persistent link: https://www.econbiz.de/10012510665
Cover Image
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Cover Image
Expanding the prevailing behavioral model in a social marketing context : a case study of an eco-point system to promote eco-policies in Toyota City, Japan
Ito, Hiroshi; Kawazoe, Nobuo - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 403-433
Persistent link: https://www.econbiz.de/10012650500
Cover Image
Social marketing and physical activity of student population for increasing quality of life
Grubor, Aleksandar; Milićević, Nikola; Djokic, Nenad - 2021
Persistent link: https://www.econbiz.de/10013254640