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Brand community participation in Taiwan : examining the roles of individual-, group-, and relationship-level antecedents
Tsai, Hsien-tung; Huang, Heng-chiang; Chiu, Ya-ling - In: Journal of business research : JBR 65 (2012) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10009528784
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Linking key account management practices to performance outcomes
Tzempelikos, Nektarios; Gounaris, Spiros - In: Industrial marketing management : the international … 45 (2015), pp. 22-34
Persistent link: https://www.econbiz.de/10010530584
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How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Nickell, David; Rollins, Minna; Hellman, Karl - In: The journal of business & industrial marketing 28 (2013) 5, pp. 455-461
Persistent link: https://www.econbiz.de/10009771093
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Where's the strategic intent in key account relationships?
Ryals, Lynette J.; Davies, Iain A. - In: The journal of business & industrial marketing 28 (2013) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10009723082
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Do key account managers focus too much on commercial performance? : a cognitive mapping application
Durif, Fabien; Geay, Bénédicte; Graf, Raoul - In: Journal of business research : JBR 66 (2013) 9, pp. 1559-1567
Persistent link: https://www.econbiz.de/10009757029
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Erfolgreiches Transformationsmanagement im Vertrieb : 1. FOM-Transfer-Workshop Sales Management Excellence, Essen, 8. Oktober 2013
Westphal, Jörg (contributor) - 2013
Persistent link: https://www.econbiz.de/10010358092
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Key account relationships : an exploratory inquiry of customer-based evaluations
Friend, Scott B.; Johnson, Jeff S. - In: Industrial marketing management : the international … 43 (2014) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10010386437
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Enviroments factors influencing the management of key accounts in an Arab Middle Eastern context
AlHussan, Fawaz Baddar; Al-Husan, Faten Baddar; … - In: Industrial marketing management : the international … 43 (2014) 4, pp. 592-602
Persistent link: https://www.econbiz.de/10010386449
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Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob; Kowalkowski, Christian; Nordigården, Daniel - In: The journal of business & industrial marketing 28 (2013) 6, pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
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Switching costs in key account relationships
Sengupta, Sanjit; Krapfel, Robert E.; Pusateri, Michael A. - In: Handbook of strategic account management : a …, (pp. 103-113). 2014
Persistent link: https://www.econbiz.de/10010341372