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Conjoint analysis in marketing...
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Marktforschung
48
Theorie
24
Theory
24
Conjoint analysis
23
Conjoint-Analyse
21
Market research
18
Vereinigte Staaten
13
Marketing theory
12
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12
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11
Consumer behaviour
10
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10
Marketing
10
Paul E. Green
10
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8
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8
Marketingforschung
7
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7
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7
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6
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6
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5
Indien
5
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5
Marketingmanagement
5
Preis
5
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203
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117
German
5
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Green, Paul E.
168
Srinivasan, V.
117
Green, Paul
35
Krieger, Abba M.
34
Wind, Yoram
22
Robinson, Patrick J.
14
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Netzer, Oded
8
Rao, Vithala R.
8
Larréché, Jean-Claude
7
Sheth, Jagdish N.
7
Shocker, Allan D.
7
Carroll, J.
6
Krieger, Abba
6
Lattin, James M.
6
Gino, Francesca
5
Jain, Arun K.
5
Lal, Rajiv
5
Park, Chan Su
5
Thompson, G. L.
5
Wind, Yoram (Jerry)
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Green, Paul Edgar
4
Staats, Bradley R.
4
Alderson, Wroe
3
Basu, Amiya K.
3
Butaye, I.
3
Chang, Dae Ryun
3
Dahan, Ely
3
Fong, C. O.
3
Halbert, Michael H.
3
Lee, Michael Y.
3
Lenk, Peter J.
3
Ofek, Elie
3
Raju, Jagmohan S.
3
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Marketing Science Institute
2
Graduate School of Business, Stanford University
1
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Journal of marketing research : JMR
28
Management Science
19
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing Science
12
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
9
Legends in marketing
7
Research paper series / Stanford Graduate School of Business
7
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Working paper / European Institute for Advanced Studies in Management
6
Journal of Classification
5
Psychometrika
5
European Journal of Operational Research
4
Journal of marketing
4
Management science : journal of the Institute of Management Sciences ; application and theory
4
The journal of business : B
4
Business Horizons
3
Business horizons
3
Decision sciences : DS
3
European journal of operational research : EJOR
3
International business and economics research journal
3
Journal of the Market Research Society : JMRS
3
Marketing models : quantitative and behavioral
3
New-product forecasting : models and applications
3
Operations research
3
Research paper series / Graduate School of Business, Stanford University
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
IIMB management review
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of advertising research
2
Operations research, Management science : OR MS ; the international literature digest
2
Pricing strategy : reconciling customer needs and company objectives
2
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
198
RePEc
56
OLC EcoSci
48
USB Cologne (EcoSocSci)
21
Other ZBW resources
2
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Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
2
Conjoint analysis in consumer research : issues and outlook
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541532
Saved in:
3
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
4
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
5
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
6
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
7
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
8
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
9
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
10
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
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