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Up and out of poverty : the social marketing solution

Kotler, Philip; Lee, Nancy R. - 2009

Persistent link: https://www.econbiz.de/10003776939

Social Marketing für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen

Kotler, Philip; Lee, Nancy R. - 2010 - 1. Aufl

Persistent link: https://www.econbiz.de/10003917415

Social marketing : influencing behaviors for good

Lee, Nancy R.; Kotler, Philip - 2011 - 4. ed.

Persistent link: https://www.econbiz.de/10009408016

Good works! : marketing and corporate initiatives that build a better world... and the bottom line

Kotler, Philip; Hessekiel, David; Lee, Nancy R. - 2012

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is...