Narrow search
Showing 51 - 60 of 381,262
Cover Image
Coop : Kundenkarten als Kundenbindungsinstrument
Schmidt, Martin; Mahmutovic, Admir - In: Best Practice in Marketing : Erfolgsbeispiele zu den …, (pp. 36-47). 2010
Persistent link: https://www.econbiz.de/10009011575
Cover Image
Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
Cover Image
Adherence to customer loyalty programmes and changes in buyer behaviour
Collado Agudo, Jesús; Herrero Crespo, Angel; … - In: The service industries journal 32 (2012) 8, pp. 1323-1341
Persistent link: https://www.econbiz.de/10009553145
Cover Image
Mixed strategy multiple-channel retailing with RFID information
Yoon, Eun Jung; Zhou, Wei - In: Journal of organizational computing and electronic commerce 21 (2011) 4, pp. 368-383
Persistent link: https://www.econbiz.de/10009428224
Cover Image
Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K. - In: Issues of business and law 4 (2012), pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
Cover Image
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Cover Image
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Cover Image
Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains
Hornibrook, Sue; May, Claire; Fearne, Andrew P. - In: Business strategy and the environment 24 (2015) 4, pp. 266-276
Persistent link: https://www.econbiz.de/10011343624
Cover Image
Influence of loyalty programmes on satisfaction and retail store loyalty
Deepa, S.; Chitramani, P. - In: International journal of electronic marketing and … 6 (2014) 2, pp. 89-111
Persistent link: https://www.econbiz.de/10011347648
Cover Image
Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars - In: Journal of retailing and consumer services 24 (2015), pp. 22-32
Persistent link: https://www.econbiz.de/10010528622