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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10013480640
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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Competitive behavior and product life cycles
Buzzell, Robert Dow - In: Proceedings of the ... National Conference of the … 49 (1966), pp. 46-67
Persistent link: https://www.econbiz.de/10003507593
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Changing requirements for effective marketing
Buzzell, Robert Dow - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 497-511). 1997
Persistent link: https://www.econbiz.de/10001296693
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Channel partnerships : a new approach to streamlining distribution
Buzzell, Robert Dow; Ortmeyer, Gwen - 1994
Persistent link: https://www.econbiz.de/10000888168
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Multinational marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1988 - Reprint
Persistent link: https://www.econbiz.de/10000827384
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The marketing challenge of 1992
Quelch, John A.; Buzzell, Robert Dow; Salama, Eric R. - 1990
Persistent link: https://www.econbiz.de/10000797815
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The PIMS principles : linking strategy to performance
Buzzell, Robert Dow; Gale, Bradley T. - 1987
Persistent link: https://www.econbiz.de/10000757787
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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Marketing research and information systems
Buzzell, Robert Dow; Cox, Donald F. - 1969
Persistent link: https://www.econbiz.de/10000050379