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Marketing
31,523
Marktforschung
12,349
Brand image
11,264
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Consumer behaviour
10,349
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10,128
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8,296
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5,072
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4,227
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3,772
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3,361
marketing
2,604
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2,339
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2,120
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1,832
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1,830
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1,827
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1,819
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1,572
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1,514
Strategisches Management
1,402
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1,385
Management
1,364
Advertising effects
1,359
Corporate social responsibility
1,324
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1,319
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1,318
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1,170
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1,106
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Meffert, Heribert
238
Kotler, Philip
237
Bruhn, Manfred
199
Pepels, Werner
142
Burmann, Christoph
120
Wiedmann, Klaus-Peter
109
Huber, Frank
103
Bauer, Hans H.
95
Irwin, Scott H.
94
Homburg, Christian
93
Melewar, T. C.
79
Fritz, Wolfgang
77
Malhotra, Naresh K.
76
Tomczak, Torsten
70
Herrmann, Andreas
69
Esch, Franz-Rudolf
68
Kaiser, Harry M.
68
Kuß, Alfred
65
Belz, Christian
64
Kapferer, Clodwig
64
Sheth, Jagdish N.
63
Wilson, William W.
62
Good, Darrel L.
61
Keller, Kevin Lane
61
Brown, Stephen
54
Kirchgeorg, Manfred
54
Hair, Joseph F.
53
Reinecke, Sven
53
Dichtl, Erwin
52
McDonald, Malcolm
52
Hildebrandt, Lutz
51
Jabbar, Mohammad A.
51
Foroudi, Pantea
50
Unger, Fritz
50
Armstrong, Gary
49
Backhaus, Klaus
49
Jayne, Thomas S.
49
Diller, Hermann
48
Hruschka, Harald
48
Kreutzer, Ralf T.
48
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Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Springer Fachmedien Wiesbaden
192
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
141
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
125
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
77
Office of the Chief Economist, Department of Agriculture
72
European Society for Opinion and Marketing Research
71
Institut für Demoskopie Allensbach
67
European Productivity Agency
64
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
57
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
33
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Gesellschaft für Konsum-, Markt- und Absatzforschung
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Edward Elgar Publishing
26
National Bureau of Economic Research
25
Fördergesellschaft Marketing an der Universität Augsburg
24
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
23
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Journal of business research : JBR
813
SpringerLink / Bücher
574
European Journal of Marketing
542
Journal of marketing research : JMR
439
The journal of brand management : an international journal
408
The journal of product & brand management
328
Journal of retailing and consumer services
309
Journal of marketing
295
Marketing Intelligence & Planning
263
European journal of marketing : EJM
231
Industrial marketing management : the international journal for industrial and high-tech firms
223
Journal of Food Distribution Research
208
Journal of the Academy of Marketing Science
193
Europäische Hochschulschriften / 5
192
Journal of marketing management : MM
182
Psychology & marketing
178
Springer eBook Collection
162
Jahrbuch der Absatz- und Verbrauchsforschung
158
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
156
Marketing intelligence & planning
155
Overseas business reports : OBR
155
Journal of Consumer Marketing
150
Journal of business ethics : JOBE
147
Corporate reputation review : an international journal
145
Journal of Product & Brand Management
143
Management science : journal of the Institute for Operations Research and the Management Sciences
142
International journal of market research : JMRS ; the journal of the Market Research Society
133
Journal of advertising research
133
Management Science
133
Asia Pacific journal of marketing and logistics
132
Journal of marketing communications
131
Springer eBook Collection / Business and Economics
131
Journal of Agricultural and Applied Economics
130
Journal of strategic marketing
130
Marketing : ZFP ; journal of research and management
128
Qualitative market research : an international journal
127
Gabler Edition Wissenschaft
126
Tourism management : research, policies, practice
123
Marketing letters : a journal of research in marketing
122
Journal of travel and tourism marketing
118
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ECONIS (ZBW)
42,051
USB Cologne (EcoSocSci)
7,472
RePEc
6,632
Other ZBW resources
2,780
BASE
1,895
EconStor
372
USB Cologne (business full texts)
191
OLC EcoSci
85
ArchiDok
14
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1
Modeling the design of
marketing
research of the brands' social responsibility
Vasylyshyna, Liubov
;
Yahelska, Kateryna
- In:
Technology audit and production reserves
3
(
2024
)
4/77
,
pp. 21-24
Persistent link: https://www.econbiz.de/10015076525
Saved in:
2
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
3
Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio
;
Martinez Caro, Laura
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
Saved in:
4
Creation of the image and brand of the enterprise on the basis of
marketing
as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
Saved in:
5
Online surveys vs. online observations : a comparative analysis of online research methods and their impact on brand management
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, …
- In:
Markenbrand : die Strategiequelle ; Zeitschrift für …
(
2014
)
2
,
pp. 49-56
Das Internet hält auch für die
Marktforschung
eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010380722
Saved in:
6
Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth
-
2009
Persistent link: https://www.econbiz.de/10003916618
Saved in:
7
Chapter 4 Development of Corporate Branding Research in Business Markets
Koporcic, Nikolina
;
Törnroos, Jan-Åke
-
2019
Persistent link: https://www.econbiz.de/10015091515
Saved in:
8
Marketing
und Corporate Responsibility
Suchanek, Andreas
;
Kirchgeorg, Manfred
- In:
Forum Wirtschaftsethik : Jahresschrift des DNWE
17
(
2009
)
3
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003891239
Saved in:
9
The image of
marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
10
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
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