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Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom; Gendel-Guterman, Hanna - In: The journal of product & brand management 21 (2012) 2, pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
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Branding : perceptual effects on consumer evaluations
Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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How store brands build retailer brand image
Kremer, Florence; Viot, Catherine - In: International journal of retail & distribution management 40 (2012) 7, pp. 528-543
Persistent link: https://www.econbiz.de/10009572893
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Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.; Cotterill, Ronald W. - In: The journal of industrial economics 59 (2011) 3, pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 2, pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
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Private labels and branding in Indian retail
Garg, Priyanka - In: Managing corporate responsibility and risk for …, (pp. 456-464). 2010
Persistent link: https://www.econbiz.de/10009259605
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Propensity to buy private label merchandise : the contributory effects of store image, price, risk, quality and value in the cognitive stream
Beneke, Justin; Brito, Alex; Garvey, Kerry-Anne - In: International journal of retail & distribution management 43 (2015) 1, pp. 43-62
Persistent link: https://www.econbiz.de/10010510588
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950