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Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10014530026

Religions as brands? : religion and spirituality in consumer society

Stolz, Joerg; Usunier, Jean-Claude - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 6-31

This article gives an interdisciplinary account of the societal causes as well as individual and organizational effects of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and sociology of religion. The article presents the causes of...

Persistent link: https://www.econbiz.de/10012156771

A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi

Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54

Persistent link: https://www.econbiz.de/10013187310

Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Fashion involvement, self-monitoring and the meaning of brands

Auty, Susan; Elliott, Richard - 2009

Persistent link: https://www.econbiz.de/10003784580

Effects of social responsibility labelling and brand on willingness to pay for apparel

Hustvedt, Gwendolyn; Bernard, John C. - In: International journal of consumer studies 34 (2010) 6, pp. 619-626

Persistent link: https://www.econbiz.de/10008736809

Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market

Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009

Persistent link: https://www.econbiz.de/10009623338

Predicting adolescents' apparel brand preferences

Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164

Persistent link: https://www.econbiz.de/10009625131

Proactive versus reactive apparel brands in sustainability : influences on brand loyalty

Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122

Persistent link: https://www.econbiz.de/10011442366

Modeling the personality construct of brands : a study on apparel brands in India

Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74

Persistent link: https://www.econbiz.de/10011538392

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