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Critical issues in social mark...
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Social marketing
40
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5
Marketingtheorie
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critical social marketing
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Gordon, Ross
53
Hastings, Gerard
50
Shiu, Edward
9
Stead, Martine
9
Hassan, Louise M.
8
Zainuddin, Nadia
8
Walsh, Gianfranco
7
Magee, Christopher
6
McDermott, Laura
6
Gurrieri, Lauren
5
Waitt, Gordon
5
Cooper, Paul
4
Domegan, Christine
4
Moodie, Crawford
4
Spotswood, Fiona
4
Andrews, J. Craig
3
Angus, Kathryn
3
Anker, Thomas Boysen
3
Dibb, Sally
3
Grindle, Mark
3
Harris, Fiona
3
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3
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2
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2
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Eadie, Douglas
2
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2
French, Jeff
2
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van Laer, Tom
2
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1
Amos, Amanda
1
Badejo, Foluké Abigail
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Journal of Social Marketing
17
Marketing theory
7
International journal of nonprofit and voluntary sector marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing intelligence & planning
5
European Journal of Marketing
4
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3
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2
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2
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2
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2
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1
Australasian marketing journal
1
Critical marketing : defining the field
1
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1
European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
1
Journal of Historical Research in Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Key debates and contemporary issues in nonprofit marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing theory : a student text
1
Nonprofit marketing : sectoral applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
The SAGE handbook of social marketing
1
The marketing book
1
Working paper / Agriculture, forestry and rural development series
1
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ECONIS (ZBW)
50
Other ZBW resources
28
OLC EcoSci
16
RePEc
3
USB Cologne (EcoSocSci)
2
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1
The critical role of social marketing
Gordon, Ross
;
Hastings, Gerard
;
McDermott, Laura
; …
- In:
Critical marketing : defining the field
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003534551
Saved in:
2
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
3
Towards evidence-based marketing : the case of childhood obesity
Stead, Martine
;
McDermott, Laura
;
Hastings, Gerard
- In:
Marketing theory
7
(
2007
)
4
,
pp. 379-406
Persistent link: https://www.econbiz.de/10003628316
Saved in:
4
International food advertising, pester power and its effects
McDermott, Laura
;
O'Sullivan, Teryy
;
Stead, Martine
; …
- In:
International journal of advertising : the quarterly …
25
(
2006
)
4
,
pp. 513-540
Persistent link: https://www.econbiz.de/10008126239
Saved in:
5
Towards evidence-based marketing : the case of childhood obesity
Stead, Martine
;
McDermott, Laura
;
Hastings, Gerard
- In:
Marketing theory
7
(
2007
)
4
,
pp. 379-406
Persistent link: https://www.econbiz.de/10009870671
Saved in:
6
What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence
Mcdermott, Laura
;
Stead, Martine
;
Hastings, Gerard
- In:
Journal of marketing management : MM
21
(
2005
)
5-6
,
pp. 545-554
Persistent link: https://www.econbiz.de/10006956533
Saved in:
7
Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross
;
Moodie, Crawford
;
Eadie, Douglas
; …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 265-275
Persistent link: https://www.econbiz.de/10008652346
Saved in:
8
A framework for sustainable marketing
Gordon, Ross
;
Carrigan, Marylyn
;
Hastings, Gerard
- In:
Marketing theory
11
(
2011
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10009234784
Saved in:
9
Consumer socialization and the role of branding in hazardous adolescent drinking
Harris, Fiona
;
Gordon, Ross
;
MacKintosh, Anne Marie
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1175-1190
Persistent link: https://www.econbiz.de/10011411896
Saved in:
10
Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross
;
Moodie, Crawford
;
Eadie, Douglas
; …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 265-275
Persistent link: https://www.econbiz.de/10009882341
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