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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective

Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798

Persistent link: https://www.econbiz.de/10011618376

Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor

Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999

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So close I can almost sense it : the interplay between sensory imagery and psychological distance

Elder, Ryan S.; Schlosser, Ann E.; Poor, Morgan; Xu, Lidan - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 877-894

Persistent link: https://www.econbiz.de/10011780577

Explaining the use and effects of humour in advertising : an evolutionary perspective

Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547

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Psychologie und Werbung

Salber, Wilhelm - In: Der Beruf des Werbefachmanns in der veränderten Welt …, (pp. 50-56). 1971

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Psychologische Grundlagen der Werbung

Holzschuher, Ludwig Frh. v. - 1956

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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion

Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009

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Unterschweillige Werbung : das Ende e. Legende

Müller, Stefan - In: Marketing : ZFP ; journal of research and management 6 (1984) 4, pp. 267-272

Persistent link: https://www.econbiz.de/10003636785

Embodied motivated cognition : a theoretical framework for studying dynamic mental processes underlying advertising exposure

Bolls, Paul D.; Wise, Kevin; Bradley, Samuel D. - In: Advertising theory, (pp. 105-119). 2012

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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

Persistent link: https://www.econbiz.de/10009261378