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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
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Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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Spillovers in attribute advertising
Schmeiser, Steven - In: Review of marketing science 14 (2016) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10011555177
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Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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Scheduling commercial advertisements for television
García-Villoria, Alberto; Salhi, Said - In: International journal of production research 53 (2015) 4, pp. 1198-1215
Persistent link: https://www.econbiz.de/10010493572
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Humorous advertising that travels : a review and call for research
Crawford, Heather J.; Gregory, Gary D. - In: Journal of business research : JBR 68 (2015) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
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Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos; Tsichla, Eirini - In: Journal of euromarketing 23 (2014) 3, pp. 35-58
Persistent link: https://www.econbiz.de/10010497694