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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285

Persistent link: https://www.econbiz.de/10011982005

How do domestic and international high-end hotel brands receive and manage customer feedback?

Schuckert, Markus; Liang, Sai; Law, Chun Hung Roberts; … - In: International journal of hospitality management 77 (2019), pp. 528-537

Persistent link: https://www.econbiz.de/10011988936

Advertising between archetype and brand personality

Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11

The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework …) Indicator test and rate Brand Personality (Aaker) traits of the two commercials. Results show that there is common ground. This …

Persistent link: https://www.econbiz.de/10012015803

Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84

Persistent link: https://www.econbiz.de/10011813817

Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y

Liu, Chyong-Ru; Wang, Yao-Chin; Chiu, Tsui-Hua; Chen, … - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 281-298

Persistent link: https://www.econbiz.de/10011880412

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

Effect of cognitive engagement on the development of brand love in a hotel context

Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350

Persistent link: https://www.econbiz.de/10012201358

Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content

Hu, Feng; Trivedi, Rohit H. - In: International journal of hospitality management 84 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012146171

Consumption authenticity in the accommodations industry : the keys to brand love and brand loyalty for hotels and Airbnb

Mody, Makarand Amrish; Hanks, Lydia - In: Journal of travel research : a quarterly publication of … 59 (2020) 1, pp. 173-189

Persistent link: https://www.econbiz.de/10012151303

Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb

Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80

Persistent link: https://www.econbiz.de/10012128566