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An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce - In: Corporate communications : an international journal 16 (2011) 2, pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
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Organizational dynamics and complexities of corporate brand building : a practice perspective
Järventie-Thesleff, Rita; Moisander, Johanna; Laine, … - In: Scandinavian journal of management 27 (2011) 2, pp. 196-204
Persistent link: https://www.econbiz.de/10009160381
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Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari; Juntunen, Jouni; Autere, Vesa - In: Corporate reputation review : an international journal 15 (2012) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.; Raynard, Mia - In: Family business review : journal of the Family Firm … 24 (2011) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009315243
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Importance of "trust factor" in corporate branding
Ghosh, Lopamudra; Roy, Subhadip - In: The IUP journal of business strategy : IJBS 8 (2011) 4, pp. 55-62
Persistent link: https://www.econbiz.de/10009425860
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Corporate branding literature : a research paradigm review
Pillai, Anandan - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 331-343
Persistent link: https://www.econbiz.de/10009428107
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine; Lindgreen, Adam - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza; Ferdous, Ahmed Shahriar; … - In: Corporate communications : an international journal 20 (2015) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10010513877