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A pricing decision model for Gabor Granger price experiments
Wedel, Michel; Leeflang, Peter - 1992
Persistent link: https://www.econbiz.de/10000845309
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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Satisfaction as a predictor of future performance : a replication
Doorn, Jenny van; Leeflang, Peter; Tijs, Marleen - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 314-318
Persistent link: https://www.econbiz.de/10009779949
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Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen; Leeflang, Peter; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
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Marketing in the era of COVID-19
Hoekstra, Janita Cornelia; Leeflang, Peter - In: Italian journal of marketing : ITJM 2020 (2020) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012418086
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Bridging the gap : reflections on theorizing with managers
Leeflang, Peter - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1153-1160
Persistent link: https://www.econbiz.de/10011725644
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Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance
Hausberg, J. Piet; Leeflang, Peter - In: International journal of innovation management 23 (2019) 6, pp. 1950056-1-37
Persistent link: https://www.econbiz.de/10012098630
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
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Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
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Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance
Hausberg, J. Piet; Leeflang, Peter - In: Managing knowledge, absorptive capacity and innovation, (pp. 437-473). 2021
Persistent link: https://www.econbiz.de/10012596600