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Implementation of marketing mo...
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Leeflang, Peter
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Leeflang, P. S. H.
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12
Wittink, Dick R.
11
Bijmolt, Tammo H. A.
9
Verhoef, Peter C.
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Handbook of marketing decision models
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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ECONIS (ZBW)
105
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31
Drivers of peak sales for pharmaceutical brands
Fischer, Marc
;
Leeflang, Peter
;
Verhoef, Peter C.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
4
,
pp. 429-460
Persistent link: https://www.econbiz.de/10008826272
Saved in:
32
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
33
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10003391482
Saved in:
34
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
Saved in:
35
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
36
Marketing variables in macro-level diffusion models
Ruiz-Conde, Enar
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10003392264
Saved in:
37
Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.
;
Leeflang, Peter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
Saved in:
38
Analytics for customer engagement
Bijmolt, Tammo H. A.
;
Leeflang, Peter
;
Block, Frank
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
Saved in:
39
Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
Saved in:
40
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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