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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
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Ambush-Marketing
Pechtl, Hans - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10003647380
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Trittbrettfahren bei Sportevents : das Ambush-Marketing
Pechtl, Hans (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484325
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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Erfolgsfaktoren des Sportsponsorings bei Großereignissen : eine empirische Untersuchung
Huber, Frank; Matthes, Isabel; Dreckmeier, Lars; … - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003631767
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Sportmarketing : Perspektiven und Herausforderungen vor dem Hintergrund der Fußball-WM 2006
Schewe, Gerhard (ed.); Rohlmann, Peter (contributor) - 2005
Persistent link: https://www.econbiz.de/10003109010
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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Advances in sport sponsorship revenue forecasting : an event history analysis approach
Jensen, Jonathan A.; Turner, Brian A. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 6-19
Persistent link: https://www.econbiz.de/10011697103