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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629
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Marketing activity, blogging, and sales
Onishi, Hiroshi; Manchanda, Puneet - In: MSI reports : working paper series (2010) 3, pp. 183-250
Persistent link: https://www.econbiz.de/10008841373
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Exploring virtuality within and beyond organizations : social, global, and local dimensions
Panteli, Niki (ed.); Chiasson, Mike (ed.) - 2008
Persistent link: https://www.econbiz.de/10003685351
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Kundenkommunikation über Social Media : ein Planungsprozess
Fabian, Romy - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008987272
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Social media ROI : managing and measuring social media efforts in your organization
Blanchard, Olivier - 2011
Persistent link: https://www.econbiz.de/10008989064
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Digitale Kommunikation
Pattloch, Annette; Rumler, Andrea; Schuchert-Güler, Pakize - In: Digitale Kommunikation, (pp. 9-29). 2012
Persistent link: https://www.econbiz.de/10009545436
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Mapping and leveraging influencers in social media to shape corporate brand perceptions
Booth, Norman; Matic, Julie Ann - In: Corporate communications : an international journal 16 (2011) 3, pp. 184-191
Persistent link: https://www.econbiz.de/10009304714
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Der Einsatz von Social Media in der Kommunikationspolitik von Theatern
Pöllmann, Lorenz - 2013
Persistent link: https://www.econbiz.de/10009783843
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Harnessing the potential of virtual communities : a strategic approach
Pandey, Dharmendra - In: E-retailing challenges and opportunities in the global …, (pp. 133-144). 2016
Persistent link: https://www.econbiz.de/10011506259