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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
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Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.
Persistent link: https://www.econbiz.de/10000349312
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Javalgi, Rajshekhar G.; Joseph, W. Benoy; LaRosa, Richard J. - In: The journal of services marketing 23 (2009) 6, pp. 371-384
Persistent link: https://www.econbiz.de/10009525726
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New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Global contribution to marketing management : editorial
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
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Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun; Wills, James R.; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655932
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661