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Trittbrettfahren bei Sportevents : das Ambush-Marketing
Pechtl, Hans (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484325
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Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina; Thwaites, Des; Chadwick, Simon - In: International journal of sport management and marketing … 4 (2008) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
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Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
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Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis; Theodorakis, Nicholas D.; … - In: Sport, Business and Management : an international … 12 (2022) 2, pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
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Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne; Lovegrove, Hannah; Newland, Brianna L.; … - In: Sport management review 19 (2016) 3, pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
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Temporary communitas and willingness to return to events
Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; … - In: Journal of business research : JBR 92 (2018), pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
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Sport tourists' preferred event attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh; Ramkissoon, Haywantee - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 7, pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
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A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang; Yamashita, Rei - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji; Orr, Madeleine; Inoue, Yuhei; Chang, Yonghwan - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 837-852
Persistent link: https://www.econbiz.de/10014430838