Similar Search Results

"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939

Heller, Michael - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 358-376

Persistent link: https://www.econbiz.de/10011574399

New perspectives on communication of change in corporate identity

Gupta, Seema - In: IIMB management review 28 (2016) 2, pp. 60-71

Persistent link: https://www.econbiz.de/10011623259

Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector

Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257

Persistent link: https://www.econbiz.de/10011721789

Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation

Fedorenko, Ivan; Berthon, Pierre R.; Rabinovich, Tamara - In: Business horizons 60 (2017) 2, pp. 155-165

Persistent link: https://www.econbiz.de/10011653551

Corporate identity and corporate branding

Melewar, T. C. (ed.); Bang, Nguyen (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011675575

Advancing the scholarship on corporate identity and corporate branding

Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 2, pp. 107-109

Persistent link: https://www.econbiz.de/10011675581

Corporate identity at the stakeholder group level

Glanfield, Keith; Saunders, John A.; Evanschitzky, Heiner; … - In: International studies of management and organization 47 (2017) 2, pp. 135-158

Persistent link: https://www.econbiz.de/10011675700

Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands

Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70

Persistent link: https://www.econbiz.de/10012060043

Corporate Identity & Corporate Design 4.0 : das Kompendium

Beyrow, Matthias (ed.); Kiedaisch, Petra (ed.); … - 2018 - Komplette Neuausgabe

Die komplette Neuausgabe wird den jüngsten Entwicklungen in der Markenkommunikation gerecht. Über 20 Profis ihres Fachs geben einen aktuellen Überblick über die Gestaltung von Erscheinungsbildern: Armin Angerer, Peter Schmidt Group: Corporate Packaging - Ruedi Baur, Integral Ruedi Baur: Nach...

Persistent link: https://www.econbiz.de/10011990704

Hybrid high-involvement in marketing and communication : how to enable a start-up culture in corporations to enhance innovation

Prexl, Katja-Maria - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 1, pp. 36-42

Persistent link: https://www.econbiz.de/10012003556