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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha; Melewar, T. C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
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Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony; Melewar, T. C.; Wright, Len Tiu - In: The journal of business & industrial marketing 25 (2010) 5, pp. 323
Persistent link: https://www.econbiz.de/10008655585
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MNE executive insights into international advertising programme standardisation
Melewar, T. C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
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Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10008991209
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Guest Editorial: Marketing perspectives of logistics service providers : present and future research directions
Bourlakis, Michael; Melewar, T. C. - In: European journal of marketing : EJM 45 (2011) 3, pp. 300-310
Persistent link: https://www.econbiz.de/10009010680
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Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad; Melewar, T. C.; Sharifah Faridah Syed Alwi - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
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Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.; Melewar, T. C. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
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Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
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Drivers of globally integrated marketing communications : a review of literature and research propositions
Zvobgo, Mabel; Melewar, T. C. - In: Journal of promotion management : JPM 17 (2011) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009238606