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How does organisational culture affect employees' perception of the brand in service industries?
Buttery, Maria; Johnson, Lester W.; Campbell, Gordon E. - In: Businesses 3 (2023) 1, pp. 52-66
Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees' perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organisational culture and whether that role is a...
Persistent link: https://www.econbiz.de/10014282771
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Good for business : the rise of the conscious corporation
Benett, Andrew; Gobhai, Cavas; O'Reilly, Ann; Welch, Greg - 2009
Persistent link: https://www.econbiz.de/10003822844
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Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B.; Cameron, Douglas - 2010 - First edition
Persistent link: https://www.econbiz.de/10008698157
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Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003586598
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Die Beziehung von Unternehmenskultur und Unternehmensmarke : ein Beitrag zum Behavioral Branding
Deitmar, Hanna Lena - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009383975
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Corporate cultures and global brands
Rothacher, Albrecht (contributor) - 2004
Persistent link: https://www.econbiz.de/10002898574
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Organizational identity in practice
Lerpold, Lin (ed.) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003365016
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The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne - 2016
Persistent link: https://www.econbiz.de/10011567389
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Participation marketing : unleashing employees to participate and become brand storytellers
Brito, Michael - 2018
Persistent link: https://www.econbiz.de/10011739088
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The idiosyncrasies of family firms in relation to organizational identity
Graffius, Michael - 2020
Persistent link: https://www.econbiz.de/10012237142