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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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Stockout recovery under consignment : the role of inventory ownership in supply chains
Xu, Kefeng; Yin, Rui; Yan, Dong - In: Decision sciences : DS 47 (2016) 1, pp. 94-124
Persistent link: https://www.econbiz.de/10011496965
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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian; Vomberg, Arnd; Muehlhaeuser, Stephan - In: Journal of marketing research 57 (2020) 6, pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
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In defense of challenger marketing
Lim, Weng Marc - In: Journal of business-to-business marketing 27 (2020) 4, pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
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IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant; Shukla, Paurav; Kalafatis, Stavros P. - In: The journal of business & industrial marketing 32 (2017) 3, pp. 398-408
Persistent link: https://www.econbiz.de/10011662271