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Erfolgreiches Export-Marketing von Investitionsgütern
Reizner, Hans - 1989
Persistent link: https://www.econbiz.de/10000791183
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Are your international salespeople culturally intelligent? : the influence of cultural intelligence on adaptive selling behavior with B2B customers
Kimber, David; Guesalaga, Rodrigo; Dickmann, Michael - In: The journal of business & industrial marketing 37 (2022) 4, pp. 734-747
Persistent link: https://www.econbiz.de/10013165213
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Adaptation Needed : Eye-Tracking Study of Cross-Cultural Differences in Perception of B2B Websites
Štrach, Pavel - 2017
Persistent link: https://www.econbiz.de/10012962628
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Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun; Hao, Andy - In: Journal of business research : JBR 130 (2021), pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
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The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
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Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos; Resnick, Brian - 2013
Persistent link: https://www.econbiz.de/10009742072
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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Emerging business online : global markets and the power of B2B internet marketing
Fawzy, Lara; Dworski, Lucas - 2011
Persistent link: https://www.econbiz.de/10008699594
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Will a supplier's origin make a difference to its business customers?
Jacob, Frank; Schätzle, Sarah - In: Industrial marketing management : the international … 87 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
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Social media brand building strategies in B2B companies
Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776
Persistent link: https://www.econbiz.de/10011571179