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The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.; Oliveira Mota, Márcio de - In: Journal of marketing for higher education 20 (2010) 1, pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
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The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A. - In: Journal of marketing for higher education 20 (2010) 1, pp. 135-143
Persistent link: https://www.econbiz.de/10008653904
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Contextual influences : building brand community in large and small colleges
McAlexander, James H.; Koenig, Harold F. - In: Journal of marketing for higher education 20 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10008653910
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An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M. - In: Journal of marketing for higher education 19 (2009) 2, pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
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Business-Kunden als Zielgruppe von Hochschulen : Theorie, Ergebnisse eines Eyetracking-Experimentes und Implikationen zur Gestaltung des Hochschul-Web-Auftrittes
Lackus, Manuela; Siems, Florian; Grund, Justyna - In: Evolution der Informationsgesellschaft : …, (pp. 197-218). 2011
Persistent link: https://www.econbiz.de/10009303881
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"Studieren mit Meerwert" : die erste integrierte Hochschulmarketingkampagne auf Landesebene
Friedlaender, Petra; Harcks, Christine - In: PR-Kampagnen, (pp. 163-177). 2011
Persistent link: https://www.econbiz.de/10009306372
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Understanding students' responses to university-led charity campaigns : a study of a Haitian earthquake relief campaign
Ranganathan, Sampath Kumar; Loebl, James F.; … - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10009709034
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An Aristotelian model for ethical higher education marketing : the role of practical wisdom
Gibbs, Paul - In: Journal of marketing for higher education 21 (2011) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009409030
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Viewing international students as state stimulus potential : current perceptions and future possibilities
Owens, Deborah L.; Srivastava, Prashant; Feerasta, Aniqa - In: Journal of marketing for higher education 21 (2011) 2, pp. 157-179
Persistent link: https://www.econbiz.de/10009409032
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Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana; Wood, Leigh - In: Journal of marketing for higher education 21 (2011) 2, pp. 133-156
Persistent link: https://www.econbiz.de/10009409033