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Social marketing : an approach to Third-World development
Duhaime, Carole P.; McTavish, Ronald; Ross, Christopher A. - In: Journal of macromarketing : examining the interactions … 5 (1985) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10002098324
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Global marketing : foreign entry, market development & strategy implementation
Czinkota, Michael R.; Ronkainen, Ilkka A.; Farrell, … - 2009 - 1. Canadian ed.
Persistent link: https://www.econbiz.de/10003662469
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Segmenting industrial markets by buyer sophistication
Barnes, James G. - In: European journal of marketing : EJM 17 (1983) 6, pp. 16-33
Persistent link: https://www.econbiz.de/10001037588
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Linking marketing and technology strategies : December 3 - 5, 1989
McTavish, Ronald (contributor) - 1990
Persistent link: https://www.econbiz.de/10000844090
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Industrial marketing
McTavish, Ronald - 1980
Persistent link: https://www.econbiz.de/10013487024
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Marketing and development in Third World context : an evaluation and future directions
Joy, Annamma; Ross, Christoper A. - 2008
Persistent link: https://www.econbiz.de/10003611060
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Le comportement du consommateur au Canada
Duhaime, Carole P. (contributor) - 1991
Persistent link: https://www.econbiz.de/10004190440
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Product policy and management
Baker, Michael John; MacTavish, Ronald - 1976
Persistent link: https://www.econbiz.de/10003998620
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Linking marketing and technology strategies : December 3 - 5, 1989
MacTavish, Ronald (contributor) - 1990
Persistent link: https://www.econbiz.de/10004111260
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Industrial marketing
MacTavish, Ronald; Maitland, Angus - 1980
Persistent link: https://www.econbiz.de/10004653488