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Factors influencing the use of mobile financial services : evidence from Taiwan
Wu, Feng-Shang; Yen, Yung-Shen - In: Modern economy 5 (2014) 13, pp. 1221-1228
Persistent link: https://www.econbiz.de/10011285548
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Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen; Balagué, Christine - In: Business horizons 58 (2015) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
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Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh; Nguyen, Bao-Tran Ho - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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How effective is location-targeted mobile advertising?
Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
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The role of security, design and content factors on customer trust in mobile commerce
Nilashi, Mehrbakhsh; Ibrahim, Othman; Mirabi, Vahid Reza; … - In: Journal of retailing and consumer services 26 (2015), pp. 57-69
Persistent link: https://www.econbiz.de/10011347842
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Understanding the benefit of purchasing ancillary air travel services via mobile phones
Morosan, Cristian - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 227-240
Persistent link: https://www.econbiz.de/10011312580
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Mobile Banking : a fashionable concept or an institutionalized channel in future retail banking? : analyzing patterns in the practical and academic mobile banking literature
Moser, Florian - In: The international journal of bank marketing : IJBM 33 (2015) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10011326061