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Servicing in sponsorship : a best-worst scaling empirical analysis
O'Reilly, Norm; Huybers, Twan - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10010526500
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Leveraging sponsorship : the activation ratio
O'Reilly, Norm; Horning, Denyse Lafrance - In: Sport management review 16 (2013) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10010239254
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Determinants of regional sport network television ratings in MLB, NBA and NHL
Foster, George; O'Reilly, Norm; Shimizu, Carlos; … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
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Sports business unplugged : leadership challenges from the world of sports
Burton, Rick; O'Reilly, Norm - 2016 - First edition
Persistent link: https://www.econbiz.de/10011485798
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The impact of scandal on sport consumption : a conceptual framework for future research
Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211
Persistent link: https://www.econbiz.de/10010399887
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Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm; Braedley, L. Anne - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
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Special issue: The management of marketing of ice hockey
O'Reilly, Norm (contributor) - 2009
Persistent link: https://www.econbiz.de/10003816774
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Psychological contracts and independent sales contractors : an examination of the predictors of contractor-level outcomes
Finch, David J.; Hillenbrand, Carola; O'Reilly, Norm; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1924-1964
Persistent link: https://www.econbiz.de/10011406214
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Standing on the shoulders of giants : an examination of the interdisciplinary foundation of relationship marketing
Finch, David J.; O'Reilly, Norm; Hillenbrand, Carola; … - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 171-196
Persistent link: https://www.econbiz.de/10011383848
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Executive interview : an interview with Greg Beadles, CFO, Atlanta Falcons
Beadles, Greg; O'Reilly, Norm - In: International journal of sport finance 3 (2008) 2, pp. 79-83
Persistent link: https://www.econbiz.de/10003724693