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Near Field Communication im Mo...
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Markendahl, Jan
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Silberer, Günter
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Foros, Øystein
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Ghose, Anindya
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Gruber, Harald
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Luo, Xueming
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Odhiambo, Nicholas M.
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Elinkeinoelämän Tutkimuslaitos
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International Finance Corporation
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Information Resources Management Association
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Renessans Kapital <Moskau>
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Technological forecasting & social change : an international journal
102
Journal of retailing and consumer services
99
SpringerLink / Bücher
73
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Handbook of research in mobile business : technical, methodological, and social perspectives
41
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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34
International journal of e-business research : an official publication of the Information Resources Management Association
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic business
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of payments strategy & systems
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NBER working paper series
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Research policy : policy, management and economic studies of science, technology and innovation
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Kom / Kommission der Europäischen Gemeinschaften
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Working paper
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Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
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Handbook of research on mobile marketing management
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International journal of hospitality management
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Psychology & marketing
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
23
Journal of internet commerce
22
Tourism management : research, policies, practice
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International journal of industrial organization
21
NBER Working Paper
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
105
RePEc
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Other ZBW resources
54
BASE
8
USB Cologne (business full texts)
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OLC EcoSci
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Showing
1
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10
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9,975
Sort
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date (newest first)
date (oldest first)
1
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
2
Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh
;
Nguyen, Bao-Tran Ho
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
Saved in:
3
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
4
Barilla goes mobile with Ringo
Pazzagli, Ambra
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 267-269
Persistent link: https://www.econbiz.de/10010385973
Saved in:
5
Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang
;
Murdock, Kenneth
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10010257053
Saved in:
6
Retail shopwrooms, mobile sales
Willmott, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 229-232
Persistent link: https://www.econbiz.de/10010347055
Saved in:
7
The effects of mobile applications as a marketing tool in airport infrastructure and airlines
Florido-Benítez, Lázaro
;
Alcázar Martínez, Benjamin del
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 222-240
Persistent link: https://www.econbiz.de/10011541332
Saved in:
8
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
9
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
10
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
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