Narrow search
Showing 1 - 10 of 26,961
Cover Image
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.; Henderson, Conor M.; Arroniz, Inigo; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Cover Image
DMA Customer Acquisition Barometer 2014
Jain, Yashraj; Colwell, Andrew - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Cover Image
Precommitment-based pricing
Berger, Katja L.; Schamp, Christina; Heitmann, Mark; … - 2021
Persistent link: https://www.econbiz.de/10012605689
Cover Image
Investigating the moderated mediation effect on customer relationship management and customer acquisition
Das, Subhasish; Mishra, Manit; Mohanty, Prasanta Kumar - In: International journal of electronic customer … 12 (2019) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10012253357
Cover Image
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Cover Image
Estimating network effects in two-sided markets
Hinz, Oliver; Otter, Thomas; Skiera, Bernd - In: Journal of management information systems : JMIS 37 (2020) 1, pp. 12-38
Persistent link: https://www.econbiz.de/10012198682
Cover Image
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Cover Image
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Cover Image
The Customer Asset : Understanding and Managing its Value
Bendle, Neil T.; Wang, Xin - 2023
1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.
Persistent link: https://www.econbiz.de/10014442245
Cover Image
The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective
Schendzielarz, Dennis; Alavi, Sascha; Guba, Jan Helge - In: Journal of personal selling & sales management : JPSSM 42 (2022) 2, pp. 139-157
Persistent link: https://www.econbiz.de/10013361675