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A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research

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The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective

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PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

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How exporters grow

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Cross-selling : offering the right product to the right customer at the right time

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Ableitung von Kommunikationszielen

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CRM in Indian banking sector : exploring the critical success factors

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