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Analysing the brand resonance amongst telecom subscribers in Nagpur City

Khan, Amior Hafizullah; Chandak, Shravan Jasraj; … - In: International journal of public sector performance … 9 (2022) 1/2, pp. 90-105

Persistent link: https://www.econbiz.de/10012800666

Strategic management of the Malaga brand through open innovation : tourists and residents' perception

Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-17

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

Persistent link: https://www.econbiz.de/10012801981

Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives

Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95

Persistent link: https://www.econbiz.de/10012798134

Assessment of the Brand Image of Bikaji Foods International Limited in Bikaner City

Dhaka, Surjeet - 2015

Indian snack food market has reached a value of Rs. 1530 crore. It is one of the largest snack markets in the world. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum. Bikaji is one of them and going to be the biggest...

Persistent link: https://www.econbiz.de/10013031665

Augmenting the urban place brand : on the relationship between markets and town and city centres

Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654

Persistent link: https://www.econbiz.de/10012257665

An integrated model of city and neighborhood identities : a tale of two cities

Sadeque, Saalem; Roy, Sanjit; Swapan, Mohammad Shahidul … - In: Journal of business research : JBR 117 (2020), pp. 780-790

Persistent link: https://www.econbiz.de/10012288100

Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten

Rößler, Ayla - 2019

Wirtschaftswissenschaften mit den Schwerpunkten Marketing und Markenmanagement Fach- und Führungskräfte aus dem Stadtmarketing Die Autorin Dr …

Persistent link: https://www.econbiz.de/10012401776

Stadtmarketing : Grundlagen, Analysen, Praxis

Breyer-Mayländer, Thomas (ed.); Zerres, Christopher (ed.) - 2019

Grundlagen von Stadtmarketing und Stadtentwicklung -- Entwicklungsfeld belebte Innenstadt -- Standortmarketing in Stadt …Stadtmarketing ist das Aufgabenfeld verschiedener Disziplinen und Berufsgruppen. Neben Marketingfachleuten aus … aller Beteiligten. Dieses Buch gibt einen Überblick über die Grundlagen des Stadtmarketing und liefert Ansatzpunkte für die …

Persistent link: https://www.econbiz.de/10012402440

Public Branding and Marketing : A Global Viewpoint

Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.

Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...

Persistent link: https://www.econbiz.de/10012596856

The elusive destination brand and the ATLAS wheel of place brand management

Kavaratzis, Mihalis; Hatch, Mary Jo - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10012425161