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Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei; Vargo, Stephen L. - In: Handbook of strategic e-business management, (pp. 767-784). 2014
Persistent link: https://www.econbiz.de/10010234603
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Towards an alternative logic for electronic customer relationship management
Chen, Hong-Mei; Vargo, Stephen L. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 116-132
Persistent link: https://www.econbiz.de/10009878411
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From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei; Chen, Qimei; Kazman, Rick - In: Consumer behavior, organizational development, and …, (pp. 30-50). 2009
Persistent link: https://www.econbiz.de/10003792572
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The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei; Chen, Qimei; Kazman, Rick - 2009
Persistent link: https://www.econbiz.de/10003860458
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How Lufthansa capitalized on big data for business model renovation
Chen, Hong-mei; Schütz, Roland; Kazman, Rick; Matthes, … - In: MIS quarterly executive 16 (2017) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10011643297
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Destination Information Systems: Design Issues and Directions
Chen, Hong-Mei; Sheldon, Pauline J. - In: Journal of management information systems : JMIS 14 (1997) 2, pp. 151-176
Persistent link: https://www.econbiz.de/10006995715
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The Affective and Cognitive Impacts of Perceived Touch on Online Customers' Intention to Return in the Web-based eCRM Environment
Chen, Hong-Mei; Chen, Qimei; Kazman, Rick - In: Journal of Electronic Commerce in Organizations (JECO) 5 (2007) 1, pp. 69-91
Electronic Customer Relationship Management (ECRM) systems focus on a website as the interaction channel for creating a one-to-one relationship with customers via various “touch†options. The intention of such technologies is to affectively and cognitively impact on online...
Persistent link: https://www.econbiz.de/10011140242
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Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L. - In: Journal of service research : JSR 11 (2008/09) 2, pp. 211-215
Persistent link: https://www.econbiz.de/10003776187
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222
Persistent link: https://www.econbiz.de/10009007590