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Corruption and sponsor value : an event study analysis
Chakravarti, Pritha; Boronczyk, Felix - In: International journal of sport finance 16 (2021) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
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So your team is out ... now what? : US soccer fans and the 2018 FIFA Men's World Cup
Winemiller, Sam; Love, Adam; Graham, Jeffrey A.; Kim, … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10015066533
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Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
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Strategic sponsoring in professional sport : a review and conceptualization
Demir, Robert; Söderman, Sten - In: European Sport management quarterly : ESMQ 15 (2015) 3, pp. 271-300
Persistent link: https://www.econbiz.de/10011407110
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
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Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
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Media value methodology and global sport industries : football versus Formula One
Garcia-del-Barrio, Pedro - In: International journal of sport management and marketing … 18 (2018) 3, pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
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There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.; Weeks, Clinton S.; Chien, P. Monica - In: Journal of strategic marketing 26 (2018) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
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Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse; Madrigal, Robert - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
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Tendencies and prospects of public-private partnership development in the field of physical culture and sport
Akhmetshina, E. R.; Ignatjeva, O. A.; Ablaev, I. M. - In: European research studies 20 (2017) 2A, pp. 422-430
Persistent link: https://www.econbiz.de/10012217117