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Sponsorship of sports events : a tool to develop social entrepreneurship and the corporate social responsibility

Miragaia, Dina Alexandra Marques; Ferreira, João; … - In: Social entrepreneurship in non-profit and profit …, (pp. 107-121). 2017

Persistent link: https://www.econbiz.de/10011654205

Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship

Ko, Yong Jae; Chang, Yonghwan; Park, Chanmin; Herbst, … - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 176-186

Persistent link: https://www.econbiz.de/10011685073

The congruity effects of commercial brand sponsorship in a regional event

Shin, Hakseung; Lee, Hoon; Perdue, Richard R. - In: Tourism management : research, policies, practice 67 (2018), pp. 168-179

Persistent link: https://www.econbiz.de/10011841866

How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices

Abril Barrie, Carmen; Sanchez, Joaquin; Recio, Teresa - In: Journal of advertising research 58 (2018) 3, pp. 297-310

Persistent link: https://www.econbiz.de/10011929126

Foreign Corrupt Practices Act cases impact sport marketing strategies

Dodds, Mark A. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 258-260

Persistent link: https://www.econbiz.de/10011415253

Strategies in sports marketing : technologies and emerging trends

Alonso Dos Santos, Manuel (ed.) - 2014

sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …

Persistent link: https://www.econbiz.de/10011728007

Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren

Weber, Peter; Schläfer, Josephine - In: Eye Tracking in der Sport- und Veranstaltungsbranche, (pp. 89-94). 2019

Persistent link: https://www.econbiz.de/10011997826

Sponsorship and football

Bridgewater, Sue - In: Handbook on the economics of professional football, (pp. 117-129). 2014

Persistent link: https://www.econbiz.de/10014574810

Event Marketing and Sponsorship : Lessons Learned from the Tour De Georgia Cycling Races

Finney, R. Zachary; Lacey, Russell; Scheinbaum, … - 2012

of empirical studies on effective methods of sports sponsorship and event marketing. Specifically, from 2004 to 2008, we … sports sponsorships from unsubstantiated “common wisdom” to empirically supported best practices. Thus far, the five surveys …

Persistent link: https://www.econbiz.de/10014174068

'How the Anticipation Can Be as Great as the Experience : Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'

Scheinbaum, Angeline Close - 2012

attend the exhibit area feel more strongly that the event sponsorship enhanced their perceptions of the title sponsor. This …

Persistent link: https://www.econbiz.de/10013112312