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41
Sports
sponsorship
effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
42
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
43
Leveraging
sponsorship
with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
44
Effectiveness of Olympic
sponsorship
by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
Saved in:
45
Sponsorship
effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
46
The olympic effect : employee reactions to their employer's
sponsorship
of a high-profile global sporting event
Edwards, Martin R.
- In:
Human resource management
55
(
2016
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011535984
Saved in:
47
Sport
event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
48
Sport
sponsorship
: the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
49
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant
sport
sponsorship
event
Sung, Minjung
;
Yi, U-yŏng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
Saved in:
50
The effect of
sports
event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
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