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Marke : multisensuelle Markenf...
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Markenführung
17,004
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10,966
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1,213
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Esch, Franz-Rudolf
162
Bruhn, Manfred
156
Burmann, Christoph
145
Kotler, Philip
131
Meffert, Heribert
130
Homburg, Christian
95
Baumgarth, Carsten
93
Keller, Kevin Lane
87
Melewar, T. C.
83
Tomczak, Torsten
81
Huber, Frank
78
Wiedmann, Klaus-Peter
75
Bauer, Hans H.
67
Ahlert, Dieter
65
Pepels, Werner
64
Balmer, John M. T.
60
Kirchgeorg, Manfred
56
Vrontis, Demetris
49
Kumar, V.
48
Backhaus, Klaus
46
Sheth, Jagdish N.
46
Bang, Nguyen
45
De Chernatony, Leslie
44
Foroudi, Pantea
44
Herrmann, Andreas
41
Loureiro, Sandra Maria Correia
41
Phau, Ian
41
Rajagopal
40
Aaker, David A.
39
Kitchen, Philip J.
39
Langner, Tobias
38
Merrilees, Bill
38
Schmidt, Holger J.
38
Albers, Sönke
36
Kleinaltenkamp, Michael
36
Pelsmacker, Patrick de
36
Fantapié Altobelli, Claudia
35
Nufer, Gerd
35
Pitt, Leyland F.
35
Fournier, Susan
34
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Springer Fachmedien Wiesbaden
192
American Marketing Association
58
National Bureau of Economic Research
53
Verlag Dr. Kovač
30
Gesellschaft zur Erforschung des Markenwesens
26
Books on Demand GmbH <Norderstedt>
24
Haufe-Lexware GmbH & Co. KG
21
IGI Global
21
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
OECD
18
European Society for Opinion and Marketing Research
16
Information Resources Management Association
16
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
Verlag Franz Vahlen
15
Fördergesellschaft Marketing an der Universität Augsburg
14
De Gruyter Oldenbourg
13
HAL
13
NetLibrary, Inc
13
Fachhochschule Reutlingen / European School of Business
12
Springer Gabler <Firma>
12
Edward Elgar Publishing
11
UVK Verlagsgesellschaft mbH
11
Campus Verlag
10
Université Paris-Dauphine (Paris IX)
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
Chartered Institute of Marketing
8
American Management Association
7
Duncker & Humblot
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Springer International Publishing
7
Springer-Verlag GmbH
7
Wiley-VCH
7
AMACOM
6
Center of Market Oriented Product and Production Management
6
Helmut-Schmidt-Universität
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Nomos Verlagsgesellschaft
6
Uni-Taschenbücher GmbH
6
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Journal of business research : JBR
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The journal of brand management : an international journal
573
SpringerLink / Bücher
522
Journal of retailing and consumer services
401
The journal of product & brand management
400
Industrial marketing management : the international journal for industrial and high-tech firms
348
Journal of strategic marketing
282
European journal of marketing : EJM
239
Journal of marketing management : MM
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Journal of marketing communications
208
Marketing intelligence & planning
188
Journal of the Academy of Marketing Science
179
Journal of marketing
170
Psychology & marketing
170
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
165
Asia Pacific journal of marketing and logistics
156
Springer eBook Collection
156
Europäische Hochschulschriften / 5
139
The journal of business & industrial marketing
137
Gabler Edition Wissenschaft
121
Marketing letters : a journal of research in marketing
119
Journal of marketing research : JMR
118
Journal of advertising research
113
Tourism management : research, policies, practice
112
Marketing : ZFP ; journal of research and management
109
Research
106
International marketing review
101
Journal of global marketing
96
Business horizons
95
Cogent business & management
95
The marketing review
95
Journal of promotion management : JPM
94
The IUP journal of brand management : IJBRM
94
International journal of internet marketing and advertising : IJIMA
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Springer eBook Collection / Business and Economics
91
Journal of business ethics : JOBE
90
Journal of travel and tourism marketing
90
Innovatives Markenmanagement
89
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ECONIS (ZBW)
37,604
USB Cologne (EcoSocSci)
1,401
RePEc
466
EconStor
251
BASE
47
Other ZBW resources
13
USB Cologne (business full texts)
10
ArchiDok
5
OLC EcoSci
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51
Haptische Reize in der Kommunikation
Nickel, Oliver
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 793-818)
.
2009
Persistent link: https://www.econbiz.de/10003766181
Saved in:
52
Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766333
Saved in:
53
The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
Saved in:
54
Analysing promotion mix and perceived usefulness of e-wallets : a case of Linkaja applications in Indonesia
Fikri, Muhammad
;
Lisdayanti, Annisa
- In:
International journal of finance & banking studies : JJFBS
9
(
2020
)
1
,
pp. 76-84
Persistent link: https://www.econbiz.de/10012266565
Saved in:
55
Industrial exhibitors' resource commitment to booth personnel : a study of select predictors and consequences
Lie, Po-Chien
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012421594
Saved in:
56
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
57
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
58
Components of visual
perception
in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
59
Customer and costs
perception
in a multi-channel service sales
Pastuszak, Zbigniew
;
Lipowski, Marcin
;
Bondos, Ilona
- In:
International journal of value chain management : IJVCM
11
(
2020
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012206761
Saved in:
60
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
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